001 / The object
The pizza
you hang,
not the one
you eat
An illustrated sleeve, the 12″ pressing made for it, and the wall mount. Six flavours, one numbered run. Nothing is cut into the disc: this is a picture you hang, not a thing you play.
It arrives in a real pizza box, which is how it reaches you rather than what it is. No payment now: this page only asks whether the first batch is worth printing.
500 people say yes, we print. Fewer than that, we do not.
Add yourself →002 / Contents
Four things
in a takeaway
box
The box is how it arrives, not the punchline. Inside are four parts, and each one exists so the record can get from the doorstep to the wall on the same day.
- 01
The box
Kraft corrugated · 33 cm · four coloursA real pizza box, printed inside and out. It arrives sealed with the sticker, as if it had just been delivered. The instructions for hanging the record are printed on the inside of the lid, so there is no leaflet to lose.
- 02
The sleeve
330 × 330 mm · printed boardInside, a jacket with the illustration blown up across the front. It is the cover of the record, and it is also what protects the disc in the post.
- 03
The record
12″ · 305 mm · 180 gOut of the sleeve, the pressing itself, with the flavour's own pizza drawn on the label. What tells one from the next is that drawing and the colour of the vinyl, mixed in the press.
- 04
The wall mount
Included · no frame, no glassA mount in the box, so the record goes up the same day it arrives. The disc stays visible for what it is.
Note. In the first run the record is a graphic object: there is no audio cut into it. A genuinely playable pressing is the first stretch goal, and if enough people want it we make it.
003 / The flavours
Six flavours,
six records
The series is the part that only exists here: each flavour gets its own sleeve, its own artwork and its own colour of vinyl, and the six carry one numbering across the whole run. In the form below you can say which one you would want first, and we start by printing the most voted ones.
- PV-001First pressing
Margherita
The first pressing
The original illustration of the project, printed on the sleeve and on the box: pizzaiolo, wood-fired oven, a margherita going in. The pressing under it is classic black, 180 g.
Pressed in Classic black
- PV-002In the first batch
Diavola
Spicy, in transparent red
Pressed in translucent red: held up to a window the whole disc looks like sauce. The hottest sleeve of the six, and the one on the front page.
Pressed in Translucent red
- PV-003In the first batch
Quattro Formaggi
White, marbled
No tomato anywhere. Cream and butter marbled vinyl, swirled as it is pressed, so no two copies come out of the machine the same.
Pressed in Cream marble
- PV-004In the first batch
Marinara
The poorest, the hardest
Tomato, garlic, oregano, no mozzarella and no frills. Pressed in solid opaque tomato red, the plainest disc in the series.
Pressed in Tomato red
- PV-005In the first batch
Capricciosa
Everything on top, like a B-side
Mushrooms, olives, artichokes, ham: the most crowded sleeve in the series. Pressed on mottled olive green.
Pressed in Olive green
- PV-006Stretch goal
Bufala
Limited edition, milk white
Buffalo mozzarella and fresh basil on the sleeve. Pressed on milk white vinyl, 200 copies numbered by hand.
Pressed in Milk white
004 / Method
First we ask,
then we print
A batch of illustrated records, sleeves and custom boxes costs a fair amount to put into production. We would rather find out now whether this amuses you as much as it amuses us.
We gather interest
This page sells nothing. You leave an email and the flavour you would want, and that is it: no card, no commitment.
Target: 500 people
Below 500 expressions of interest the project does not start, and we write to tell you so. That is the number that makes a serious print order sustainable.
One single batch
Once we hit the target we open the real campaign, at the prices below. One numbered run gets printed: when it is gone, it is gone.
005 / Prices
What it
would cost
Indicative campaign prices, shipping within Italy included. They are here to be judged too: if they look off-market to you, say so in the form below.
Early Bird
First 100 backers
- · 1 illustrated 12″ record
- · printed sleeve + wall mount
- · screen-printed box
€39
The classic
Most pickedCampaign price
- · 1 illustrated 12″ record
- · printed sleeve + wall mount
- · screen-printed box
€49
Double menu
You save €9
- · 2 records of your choice
- · 2 wall mounts + 2 boxes
- · numbered postcard of the batch
€89
Whole pizzeria
Only 50 available
- · the 6 records of the series
- · 6 wall mounts + 6 boxes
- · the same number on every piece
€239
Shipping to the rest of the European Union +€9 · estimated delivery about three months after the campaign closes
006 / Have your say
Would you
buy it?
An email and your favourite flavour. We only write when there is real news about the project.
—of 500
0% of the run committed
007 / Questions
What people
always ask
01Can the record actually be played?
Not in the first run: it is a graphic object made to hang on a wall. A version with a real cut is the first stretch goal, and anyone who already ordered can upgrade.
02Hasn't this been done before?
The pizza box has, yes. Horse the Band put their Pizza EP out in a screen-printed pizza box in 2006, 550 numbered copies, and pizza-shaped picture discs turn up most Record Store Days. We did not invent putting a record in a pizza box, and that is not where this sits: ours has no audio on it at all. It is a wall object that comes with its mount, in a series of six flavours pressed as one numbered run. The box is how it reaches you, not what it is.
03What size is it?
A 12″ record (30.5 cm) in a 33×33 cm sleeve, inside a 33 cm pizza box. These are the standard measurements of a takeaway pizza, and that is the whole point.
04Am I paying anything now?
No. This page collects expressions of interest and nothing else. Payments only exist if and when we open the real campaign, and at that point you can take your time deciding.
05When would it arrive?
If we reach 500 interested people we open the campaign, and from the moment it closes it takes about three months to press the records, print the sleeves and die-cut the boxes.
06Do you ship outside Italy?
Yes, anywhere in the European Union with a €9 surcharge. Outside the EU we are still doing the maths: write it in the form, it helps us decide.
07Can I suggest a flavour that is not there?
Gladly. The notes field in the form exists exactly for that: if a suggestion comes up often enough, it joins the series.